Direction 1:

Keeping with a spare and subdued layout and color pallet, I organized content giving the user three articles that appeal to their interests. I decided to give a decent amount of the article in the newsletter, before giving a read more option.
Direction 2:

Here I decide to list the relevant articles in a horizontal format, and give the entire article below, this appeals to my audiences appreciation of heavy amounts of content. I also changed colors slightly, wondering if the use of green and the white background might come off as too hip or modern for my audience.

Direction 3:

Here I took a much more simple approach which appeals to my audiences appreciation for video content. This content is somewhat long and could not at all be considered "soundbite." The option to go strait to the article comes ahead of the video, in case they want to proceed to what they may consider more rich form of content.
1 comment:
I love the not quite evolved animal image.
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